Sometimes hiring a videographer is a last second thought. Use these video tips to better prepare for having your professional speaking engagement recorded on video.
Hiring a Videographer
- Why are you recording the event? is it for posterity/documentation? Are you using it for self study? Are you using it for promotion? Answering these questions will help you determine your budget.
- Hire at least two videographers, or have two cameras recording your performance: the final edited video will look more polished. Also staring at the same camera angle for a long time gets boring.
- When negotiating a speaking fee, try to get them to include a video recording, but beware that you might not get a choice in who records the presentation.
- Avoid wearing white because it’s easy to overexpose and you don’t want that.
- 99.9% of the time wearing glasses will cause harsh shadows or reflections.
- Avoid having the videographer record from the back of the room, if possible, doing so makes you look too distant. Having the videographer set up midway, from the side usually offers a better angle and creates depth.
- Don’t wear dark clothing, try to create some contrast with your backdrop. *
- Always avoid white when being filmed because it’s easy to overexpose and you don’t want that.
- 99.9% of the time wearing glasses will cause harsh shadows or reflections. It really does look bad.
*Pro tip: unless, of course, it would affect your personal brand.
Pro Video Tips
- During a Q&A session, if the audience doesn’t have a microphone, always repeat the question for the recording.
- When backing up copies of your video content, have 2 hard drives in case one fails.
- Have a copy of your slides in PDF format e-mailed to your videographer before/after the event.
- If you’re using the video for promotional purposes, it should go without saying to pick a venue that’s packed and has a great aesthetic atmosphere.
- The alternative is to stage an event in a space with great aesthetic character and have everyone you know show up and record that.
- Want to create a speaking reel on a tight budget? Rent a space that can be easily reconfigured/restaged, bring multiple changes of clothing, and spend the day recording some of your top speaking segments. You’ll create the illusion of having presented in multiple places for the camera! (special thanks to Marisa Smith, Marketing Director of EOS Worldwide for this one!)
Make the Most of Your Media
- Target your speaking reels based on your areas of expertise and venues/events you’re interested in. If you have presented on different but related topics, like marketing, sales and communication, you should have enough material.
- Slice up your most significant content into 1-3 minute segments. Use a platform like Hootsuite or Mavsocial (we prefer MavSocial because it’s kind to video) to schedule repeat posts over LinkedIn, Facebook or another social platform. Have 120 minutes of great content? Great, that’s 60, 2-minute videos. That’s 1-2 videos a week.
- Host your media on a video marketing platform and use it to build a mailing list!
- Still images from video make terrible photographs on print media, the resolution is ultimately too low and video cameras are not optimal for still images, conversely DSLR’s make for great still photographs.