Sometimes hiring a videographer is a last second thought. Use these video tips to better prepare for having your professional speaking engagement recorded on video. This is a second set of tips, continued from the 1st post in this series.
Hiring a Videographer
- Be aware of safety and fire code issues when hiring videographer(s) to record your presentation/event.
- Having a wireless microphone and a house feed as a source for audio is a great safeguard in case something fails.
- It’s not always the case, but the house videographer is not always the best choice to record your presentation.
- Be sure to book a videographer 1-3 months before your presentation.
- A properly equipped videographer will have 1-2 cameras, a fluid head tripod, a wireless audio kit and a way to get audio from a house feed.
- A DSLR camera is not optimal for recording presentations, they’ll get the job done, but usually can record no more than 30 minutes of video before having to shut off.
- Stage lighting is not always your friend. See if your videographer can bring in supplemental lighting if you think it’s going to be too dark.
- If the budget allows, visit the space with your videographer a week before the event so there are no surprises.
- If other speakers are presenting, perhaps the cost of production could be shared.
- When a seasoned videographer provides a time estimate, they’re usually right. We live our life in terms of frames (30 per second, to be exact).
- Don’t let the microphone cover your face, ask your videographer if you’re unsure.
- If you’re about as tall as the podium/lectern, having something to stand on will help the recording.
- Try to place the Q&A microphone near the stage, with the person asking the question facing the camera, if possible.
- Find out if the lighting is going to be tinted with a color, see if you can stick with a natural white. Colored lighting is not your friend.
Pro Video Tips
- Having a drone flying through the audience and recording your presentation would look really cool, but it’s probably a bad idea due to safety + expense. Also your audience will be distracted no matter how dynamic of a presenter you are.
- If you’re able to shoulder the cost (if you have to ask…) and you’re ready for the exposure, Public Television is a great way to bring your program to a mass audience. Just make sure the demographics make sense.
- When making video selections, videographers use an “In” and “Out” point for selecting segments, the “In” point is where the video is to begin and the “Out” point is where the video should end.
- If you make a detailed list of these in a document and maybe some basic notes like, “begins with me saying”, “In this presentation…” and ends with “and that’s how I won the internet.”., you will save your videographer time.
- Having people subscribe to your YouTube channel is a must have, it enables you to remarket to people who’ve viewed it, plus they receive an update each time you add a new video to your channel. It’s another way to stay top of mind!
- Get some testimonials!! Offer cookies or other clever bribes, but get 2-3 testimonials per event about your speaking!
Make the Most of Your Media
- If you’re hosting a workshop, consider having 1-2 videographers record it and create segments that you can resell on a platform like Kajabi or Udemy (but we really think Kajabi is a smart platform).
- Your newly created speaking topics are now blogging material. Write a post diving deeper into detail, but have the short video provide a high level overview of the topic.
- Always, always, always have a call to action (visit the website, subscribe to the YouTube channel, etc.) at the end of your video.
- If it’s in your budget, subscribe to Wistia or Sprout Video and host your content there, you get nice features like post play call to action buttons, e-mail gates or subscription forms built right in. Plus they can integrate with your e-mail hosting provider like MailChimp, Constant Contact, or Shopwindow!