Looking for a place to record your interviews on video? Ann Arbor, Michigan has some great out-of-the-box places where this can be done. In the first part of this series, I’m reviewing Go Where Meetings Matter, located off of Washtenaw Ave. & US-23. About 1-1.5 miles from I-94 and only a 25 minute drive from Metro Airport. It boasts over 10,000 square feet (actually closer to 12,000) that you can utilize for your video production.

Great Place to Record Video InterviewsLocation Address: 4735 Washtenaw Ave, Ann Arbor, MI 48108
Phone #: (734) 221-5050
Website: http://www.gowmm.com

Amenities Include:
Full kitchen for use by licensed caterers.
Continental breakfasts, snacks and drinks included with rental.
Support Staff

Go Where Meetings Matter, founded by Karen Gordon, was created with the idea in mind that meetings should be productive instead of boring. It has 6 conference rooms of varying size and is primarily used for hosting offsite meetings (as it’s name implies). On any given day, mock trials, training sessions and conferences take place. This space is a perfect environment to conduct video interviews or other video productions. 

The Positives

Bay Door for Loadin

The door at Go Where Meetings Matter is big enough to load in a small car.

Ability to Create Diverse Angles for Your Video Interviews

One of the biggest challenges when recording video interviews is finding enough space to create a diverse look for your video, especially if you’re confined to one location. The abundant space and modern design means you have a great deal of variety to work with.

Plenty of AC

There are plenty of AC outlets and being a commercial space, you could tie-in if you needed the extra juice. 

Lighting Control

Although there’s plenty of daylight coming in through the front door/windows and skylights, You should have no problem controlling the quality of light on your subject.

The Challenges

In spite of the benefits of this place, there are some minor disadvantages that you will have to plan around.


Like any other space not built for video production, there are certain noise problems that you will have to compensate for. For example, the walls in all the conference rooms are drywall. Couple that with high ceilings and you have echoes to deal with. Directional microphones and gobos will mitigate the issues, so bring an audio tech. Other noise will be caused by electrical signals (humming fixtures) and air/ventilation systems.

House Lighting: Mixed Color Temperatures*

Be aware that the house lights have mixed color temperatures, nothing that can’t be controlled by turning off the lights, careful gel placement or strategic use of flags (that might be more work than you want to do). 

Scheduling Might be Tight

While Karen is very flexible when scheduling, it’s best to do it sooner rather than later. 2-3 months out is always a good bet, 6 months out is perfect. The space gets a lot of use from the local professional community, so plan early. The individual conference rooms are isolated, so it might be possible to schedule a production when another event is in session, but you will want to scout the location in advance to test the acoustics.


GOWMM has reasonable pricing compared to sound stages & other studios in the Southeast Michigan region.
Given the unique character of the space, it might even be considered a fair deal for what it offers. If you’re an out of town production team or your office space is boring, Go Where Meetings Matter should be at the top of your list to consider when looking for a place to record video in Ann Arbor.

Finally, don’t get me wrong, this article was about video interviews, but you can film training videos or other types of videos here. 

On Color Temperature: *Any source of light has a different color “temperature” measured in Kelvins. Tungsten/Halogen lights are “warm” and register around 2600-3200 degrees Kelvin and exterior “Daylight” temperatures can measure over 10,000 Kelvin. Our eyes naturally adjust and compensate for the difference, but cameras aren’t as sophisticated. While some cameras “auto” adjust to the ambient color temperature, most lower priced cameras adjust poorly and the end result is a “blue” or “orange” cast on the image depending on the circumstances.