The Art of Being Relentless

Relentlessness is when an unstoppable force meets an immovable object and the object budges (my apologies to philosophy majors out there).

As I reflect upon the things that have helped me accomplish things I didn’t think I was capable of, I continue to feel better about the choice of adopting Relentlessness as a core value, not only of my practice, Brainstream, but really in the way I approach life.

In 2020, I had the pleasure of attending a workshop courtesy of The Mastery Network LLC.

As a result, I forced myself to critically dig into this idea and further define the parameters of this particular value. Let’s face it, anything can be taken to an extreme and sometimes that’s not a good thing.

Relentlessness sf the big brother of persistence, so for me those parameters are simple and defined as:

What We Will Do


  • We will obsessively focus on turning problems into opportunities for our clients and ourselves
  • We will embrace “bad days” as opportunities for tremendous growth
  • In all obstacles, we will take the time to rest, or withdraw if needed, but we’re coming back to them twice as strong

What We Won't Do


  • We will not become complacent, period.
  • We will not sacrifice our health (mental and physical) nor relationships with our family and community in our embrace of being relentless.
  • We will not stop until we know we have given our all and even then we’ll probably find a way to keep moving forward

Check out these great quotes that encapsulate the essence of being relentless.

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